Configurators

Custom product configurators that quote in seconds, not days

Made-to-order manufacturers lose deals to slow quotes. We replace spreadsheets and tired plugins with configurators that price thousands of SKU permutations in real time, run B2C and B2B flows side by side, and plug into your ERP and quoting stack.

Free guide

Not ready to talk yet?

Read 5 signs your configurator is costing you sales — a 10-minute diagnostic with a build-vs-buy framework and the questions to ask any vendor before you sign. No email gate.

Read the guide

What a configurator engagement looks like

Six pieces, every time. The mix changes; the parts don't.

Input modelling

Dimensions in millimetres, branching option trees, conditional fields, validation against manufacturing constraints. We figure out the data shape before the UI.

Real-time pricing engines

Rule-based pricing with surcharges, discounts, role-based tiers, and currency. Calculations happen on the server so the rules stay private and consistent.

B2B portals & artisan flows

Dealer logins, role-based pricing, bulk quote builders, saved carts, and quote-to-order workflows for partners who don't buy at retail prices.

Quote, invoice, and PO generation

Branded PDFs, EU VAT handling, multi-currency, and email/webhook delivery. Hooked into your accounting or ERP where it makes sense.

WooCommerce, Next.js, NestJS

WooCommerce when the catalog and checkout already work. Next.js storefronts when you need control over UX. NestJS when the pricing engine needs its own home.

Integrations

ERP, CRM, payment, shipping, supplier APIs. We don't pretend integrations are easy — we just don't leave them half-finished.

Honesty check

When we're probably the right call

Four signals that point at us. None of them apply? Tell us anyway — we'll be honest about whether the fit is there.

You sell something configurable

Furniture, signage, apparel, packaging, fixtures, made-to-measure goods. Anything where customers pick options that change price and lead time.

Your current configurator is hurting you

Maybe it's a spreadsheet emailed back and forth. Maybe it's a third-party plugin that doesn't fit your pricing. Maybe quotes take days and you're losing deals.

You have B2B partners

Dealers, artisans, contractors who need their own pricing, their own login, and a faster path from quote to PO than the retail funnel.

You're ready to actually ship

You have someone internally who can answer product and pricing questions quickly. We can't build a configurator if nobody can tell us how the pricing works.

Stack

Boring, proven, ours to maintain

We pick the simplest stack that works for your business — not the trendiest one.

WooCommerce

When checkout, payments, and catalog already work and you want the configurator wired into the store you have.

Next.js

Headless storefronts when you need full control over UX, performance, and the configurator flow.

NestJS

For pricing engines, B2B APIs, and ERP integration where the logic deserves its own service rather than living inside the storefront.

Got a configurator that's costing you sales?

Start with a paid 1-week audit. €1,500. You leave with a written report whether we work together or not.