The Architect’s Guide to AI Product Mockups: Scaling Fidelity, Consistency, and ROI in 2026.
The traditional product visualization model is a logistical friction point that most B2B founders simply accept as a “co…
Etherlabz · Ecom engineering studio
Ecom built for the
tricky parts.
Custom WooCommerce builds, headless storefronts, plugins, integrations, and product configurators — for DTC brands and manufacturers selling things off-the-shelf can't handle.
Registered with 
What we are, plainly
A small engineering studio. Most of our senior work is under NDA — so instead of dressing up screenshots we don't own, we'll show you the plugins we maintain in the open and the SaaS we run ourselves.
What we build
A small engineering studio: custom WooCommerce, headless storefronts, plugins, integrations — and product configurators when off-the-shelf isn't enough.
Ecom builds
Custom WooCommerce stores and headless storefronts. ERP and quoting integrations, role-based pricing, and the unglamorous plumbing that makes a store actually run.
Connectors & scrapers
Pull product, pricing, and order data from third-party platforms — supplier portals, marketplaces, B2B catalogs — and place orders programmatically. Resilient, observable, with backoff and dead-letter queues.
Plugins & integrations
Open-source WooCommerce plugins (cart recovery, AI order lookup, customer sync) and private integrations between your store, CRM, and support stack.
Product configurators
Custom configurators with dimension-precise inputs, real-time pricing across thousands of SKU permutations, plus B2B and dealer portals. Built on WooCommerce, Next.js, or NestJS.
What we can show
Public proof, not borrowed logos
Most of our paid client work is bound by tight NDAs. Instead of pretending otherwise, here's what we own outright — code, product, and a live demo you can poke at.
Open source
Headless Bridge
WordPress as a headless CMS done right — featured-image URLs, normalized SEO, per-post stylesheet manifests. The plumbing every headless team rebuilds; we shipped it once.
View on GitHub → Open sourceSimple Post Types
A tidy admin UI for registering custom post types in WordPress — no register_post_type() boilerplate, automatic REST exposure, sibling to Headless Bridge.
View on GitHub → Our SaaSLocalLeads — by PostOrbit
Google Maps lead extraction with email enrichment and quality scoring. Live, paid product.
Visit LocalLeads →What clients said
"Working with EtherLabz has been transformative for our technical infrastructure. Their deep expertise in backend and frontend development allowed us to scale our systems efficiently while maintaining rock-solid performance. What truly sets them apart is their ability to anticipate scaling challenges before they become problems. They've not only built robust APIs that our front-end team loves working with, but also implemented security practices that give us complete confidence in our data handling."
"Working with Etherlabz has been an incredibly smooth and professional experience from the start. Their communication has been clear, consistent, and thoughtful throughout every phase of the project. What really stood out to me is how collaborative and invested they are in the success of the project. They don't just take instructions — they offer ideas, suggest improvements, and make sure everything stays aligned with the original vision."
Who you'll work with
Founder-led. Small team. No middle layer.
Etherlabz is run by the two of us, with a small team behind us on builds. No account-management layer between you and the people writing the code — calls land with whoever would actually own your project.
MT
Mradul Tripathi
Co-founder · Engineering
Builds the configurators, the backends, and the plumbing. WordPress, Next.js, NestJS for over a decade.
LinkedIn SM
Sanya Madre
Co-founder · Design
Owns UX and visual direction. The design references on /themes are her work; the brand on this site too.
LinkedInFree guide
5 signs your configurator is costing you sales
A 10-minute read for ecom operators and manufacturers — what breaks first when a configurator scales, what to fix in-house vs. rebuild, and the questions to ask any vendor before you sign. No email gate.
Read the guideBlog
Field notes on ecom engineering — WooCommerce, Next.js, NestJS, plugins, and the configurator work in between.
The Ultimate 2026 WooCommerce Plugin & Headless Tech Stack
The modern e-commerce landscape is entirely unforgiving. Relying on legacy WordPress monoliths stacked with dozens of un…
Headless WooCommerce in 2026: The Complete Guide to High-Performance Ecommerce Architecture
The “Platform No” is the silent predator of the scaling e-commerce enterprise. It begins as a minor friction point—perha…
Got an ecom problem off-the-shelf can't solve?
Tell us about it. We'll tell you honestly whether we can help, what it would cost, and how long it would take.